Stenon GmbH

Marketing & Branding

Stenon Gmbh

Agriculture Tech
SaaS / B2B / B2C

Stenon GmbH, a dynamic Berlin-based startup specializing in Agriculture Technology, has revolutionized soil analysis with their innovative device that provides instant results. In contrast to the previous two-week waiting period for analyzed data, Stenon's cutting-edge technology ensures swift access to crucial soil information, transforming the way farmers make decisions.

Recognizing the importance of a cohesive brand identity, Stenon underwent a strategic redesign, enlisting an in-house graphic designer to align the visual elements with the product, vision, and values of the startup. With a seamless blend of technology, they offer an integrated system where their app and device are connected through the cloud. Notably, Stenon boasts major clients such as Nestle and Pepsico, further solidifying their position as leaders in the agricultural technology sector.

Product & service

FarmLab device and his webapp

Stenon GmbH has redefined soil analysis with their revolutionary device, the FarmLab, marking a paradigm shift in optimizing agricultural practices. This cutting-edge technology transforms how agronomists manage N-fertilizer inputs, potentially saving growers up to 20% in costs. The FarmLab ensures instantaneous access to vital soil data, empowering smart decision-making and fostering sustainable agriculture practices for long-term farming success.

Key advantages include the ability to optimize N-fertilizer input in real-time, guaranteeing optimal crop yields by precisely applying fertilizers at the right time and locations. The data-driven approach not only enhances sustainability but also provides a platform for growers to showcase their expertise and distinguish themselves in the market.

Further advantages encompass unlimited soil analyses, minimized soil extraction, and rapid result delivery, eliminating the waiting period for laboratory results. The FarmLab promotes homogenization of yield quality, improves soil quality, and minimizes risks during climate fluctuations through immediate response capabilities. Stenon's FarmLab not only revolutionizes soil analysis but sets the stage for efficient, sustainable, and resilient agriculture.

I created a graphic explanation of how the device works.

Branding

Stenon faced a branding challenge, necessitating a rejuvenation to align with its evolved identity. Seeking a futuristic, sleek, and minimalistic design reflecting their tech-savvy vision, they moved away from generic Canva templates.

The new branding strategically incorporates elements that resonate with Stenon's core, embodying a contemporary and unique visual identity that captures the essence of their technological and forward-thinking values.

Establishing a new color palette system with a complementary color (orange) to give design interest.

Adding a tones palette to give contrast.

Establishing a new color palette with gradient to highlight the technology and trendy aspect.

Keeping the first typography font.

Adding a complementary typography for body text.

Adding new design elements to keep consistency and design interest. It highlights corporate and technology aspect.

Keeping icons style.

Exploring new types of photography to give more emotions and aesthetics.

Exploring new types of photography to give more emotions and aesthetics (related to soil).

Deck Presentation

Marketing

Stenon faced a branding challenge, necessitating a rejuvenation to align with its evolved identity. Seeking a futuristic, sleek, and minimalistic design reflecting their tech-savvy vision, they moved away from generic Canva templates.

The new branding strategically incorporates elements that resonate with Stenon's core, embodying a contemporary and unique visual identity that captures the essence of their technological and forward-thinking values.

Landing pages

Establishing a new color palette system with a complementary color (orange) to give design interest.

Motion design

Crafted from scratch, Stenon's video animation showcases bespoke elements, emphasizing the company's core values and missions. With a focus on technology, trendiness, products, agriculture, and a glimpse into the future, the animation seamlessly weaves these themes together.

The visual narrative unfolds like clouds, reflecting Stenon's commitment to innovation and the future of technology in agriculture.

Social Media

Carousel

Blog

Blog

Banner for the blog

Blog

Graphics & Tables for the blog

Offlines

Flyer

A4

Business card

Challenge

My role as the sole graphic designer at Stenon GmbH was a challenging yet rewarding journey that demanded a holistic approach to design. Being the solitary creative force, I assumed the critical responsibility of streamlining all design aspects across the company, transcending traditional boundaries from branding to marketing collateral.

The scope of my tasks extended beyond the conventional design realm. Collaboration with diverse departments, including products and customer services, became intrinsic to my daily operations. This interdisciplinary engagement allowed me to integrate design seamlessly into various facets of the company, ensuring a unified visual identity.

While the milestones presented here capture key achievements, they represent merely a quarter of my comprehensive work. From crafting impactful marketing materials to designing user interfaces, my responsibilities were diverse and far-reaching. In navigating these challenges, I cultivated trust within the organization by consistently delivering high-quality designs aligned with Stenon's mission and values.

The impact of my efforts resonated beyond the aesthetic realm, contributing significantly to the overall enhancement of the company's image. By overcoming the challenges of being the sole graphic designer, I not only fulfilled my design responsibilities but also played a pivotal role in shaping a cohesive and credible visual identity for Stenon GmbH.