FoodLabs GmbH
Deck Investors
FoodLabs Gmbh
Venture Capital
Food Tech
Foodlabs, an innovative venture capital early-stage company headquartered in Berlin, stands at the forefront of shaping the future of food. With a mission to revolutionize the industry, they have extended support to over 50 startups. Foodlabs concentrates on pioneering areas such as alternative protein sources, performance enhancement, food production optimization, synthetic biology, and collaboration with transparent and sustainable brands to enhance lifestyle.
By investing in brilliant minds addressing the most critical challenges throughout the entire food supply chain, Foodlabs plays a pivotal role in fostering cutting-edge solutions. Their commitment to sustainability, transparency, and innovation makes them a driving force in the evolution of the global food landscape. As a catalyst for change, Foodlabs is not only investing in startups but also cultivating a community of visionaries dedicated to shaping a more resilient, ethical, and efficient food ecosystem.
Annual Meeting 2023
FoodLabs, a visionary venture capital early-stage company based in Berlin, convened its annual meeting in October 2023, navigating the challenging economic environment that has gripped the VC market. Addressing the 'elephant in the room,' the presentation candidly acknowledged the macro environmental challenges impacting capital allocation, underscoring their lasting impact.
However, FoodLabs adopted a bold and positive approach, actively mitigating these challenges. Proactive measures included managing and extending runway, a continuous search for strong candidates, and engaging in strategic fundraising initiatives. The team expressed a firm belief that the current landscape is the optimal time to double down on radical innovation, emphasizing that the best companies often emerge during downtimes. Grateful for collaboration with exceptional entrepreneurs and partners, FoodLabs highlighted their commitment to addressing more pressing issues than ever before.
Reflecting on past learnings, the presentation detailed insights gleaned from previous investments, acknowledging challenges in the delivery business and the difficulty of executing cash-intensive/high-burn business models. Notably, FoodLabs underscored the significance of FoodTech as a climate game-changer, asserting that now is the prime moment to invest in radical innovation. The presentation concluded by referencing findings from their recent Food for Climate report, illustrating reasons to be bullish on the current landscape and emphasizing climate as a compelling investment opportunity.
Brand design
FoodLabs, the cutting-edge venture capital early-stage company in Berlin, has unveiled a new brand design to align with its refreshed vision. Recognizing the challenging economic environment in the VC market, the brand sought a redesign to symbolize its positive approach and proactive measures to navigate these obstacles. The new design embodies their commitment to managing and extending runway, actively seeking strong candidates, and engaging in strategic fundraising.
With a belief that now is the optimal time to invest in radical innovation, FoodLabs is tackling pressing issues and expressing gratitude for collaboration with outstanding entrepreneurs and partners. The brand's evolution mirrors their dedication to addressing the dynamic conditions of the food industry with resilience and innovation.
Concept
Wireframe
Cover
TOC
Divider
Speaker
Content 1
Content 2
Content 3
Content 4
Content 5
Content 6
Ending slide
Brand elements
FoodLabs, the forward-thinking venture capital early-stage company in Berlin, has unveiled a refreshed brand design, aligning with its visionary response to the challenging economic environment in the VC market. Developed in collaboration with the marketing team, the brand elements (see below) adhere to new guidelines, symbolizing a positive approach to navigating macro environmental challenges.
The design signifies FoodLabs' proactive measures, including managing and extending runway, actively seeking strong candidates, and strategic fundraising. This visual transformation mirrors their commitment to radical innovation, acknowledging past learnings while expressing gratitude for collaborations with outstanding entrepreneurs and partners. The brand's evolution encapsulates a resilient spirit, embracing change and amplifying their focus on pressing issues within the food industry.
Color palette and design elements
Typography and hierarchy
New vs Old
Final deck
Foodlabs' final slide adopts a strategic design approach, employing a dark background for simplicity in presenting straightforward data and opting for a white canvas when showcasing complex graphics and tables. Gradients are eschewed in favor of refined green highlights, echoing the company's commitment to sustainable practices.
Background images depicting green technology enhance visual storytelling, while a minimalist composition ensures that information takes center stage. Due to the sensitive nature of the content, the complete deck cannot be disclosed; however, provided are select samples that capture the essence of this thoughtful and visually impactful presentation.
Cover
Agenda
Content 1
Content team
Content process
Divider chapter
Content funds
Content startup highlights
Content highlights
Animations
Challenge
Engaging in the Foodlabs project as a graphic designer was particularly fascinating for me, as it provided a platform to align my professional skills with personal values of contributing to environmental well-being.
The project offered an invaluable opportunity to hone my expertise in crafting presentations for potential investors, allowing me to grasp the nuanced needs and goals of my clients. Understanding the evolving landscape of design, I navigated the challenge of incorporating aesthetic features into slides without compromising content clarity—a delicate balance often challenged by the desire for extensive text.
In the process, I successfully found a harmonious equilibrium, ensuring that design elements complemented the informative content. Notably, working with a focus on sustainable practices and green technology imagery added an extra layer of purpose to my creative endeavors. The client's satisfaction with the final result was a testament to the effective fusion of design innovation with strategic communication.
Moreover, achieving the project deadline a week ahead of the conference underscored my commitment to delivering quality work efficiently. This experience not only enriched my portfolio but also solidified my understanding of design in a broader context, emphasizing the significance of purposeful and impactful visual communication.