Diagenode S.A.
Marketing
Diagenode S.A.
Biology Tech
B2B / B2C
Diagenode S.A., now under a new name post-acquisition, stands as a prominent Belgian corporate specializing in epigenetics within the DNA realm. Formerly structured with two distinct business units, Epigenetics and Diseases, the company underwent transformation. In my previous role as Junior Graphic Designer, I collaborated closely with senior designers, contributing to the creation of impactful offline materials like brochures and flyers, alongside dynamic online elements such as website banners. Our focus extended to both the European and US markets, shaping the visual narrative of Diagenode's offerings in the field of epigenetics.
Offline
Brochures about different services proposed by the company
In a recent brochure project, I took on a crucial role by presenting multiple design propositions for layout and art direction. Collaborating closely with fellow designers and product managers, our collective goal was to ensure the brochures aligned seamlessly with the brand's existing identity. Emphasizing simplicity, legibility, and a minimalist aesthetic became paramount. The challenge was to create a visually compelling piece that not only conveyed information effectively but also remained consistent with the established brand image.
Through iterative discussions and refining of ideas, we successfully achieved a balanced and cohesive design, highlighting clear, simple graphics. The resulting brochures stood as a testament to the collaborative efforts, offering a compelling and visually pleasing representation of the brand's message to the target audience.
I created the layout and reviewing the icons in collaboration with other designers
I created graphics and tables reviewing the icons in collaboration with product managers
Flyers
Flyer US market
Brochures about different services proposed by the company
Flyer JAPAN market
Brochures about different services proposed by the company
Flyer US market
I created the layout and composition using colors and typography to be aligned with the existing branding
Flyer US market
I created the layout and composition using colors and typography to be aligned with the existing branding
Videos and photography
In a dynamic video and photography project, I collaborated with product managers and scientists to create diverse content, including tutorials, FAQs, interviews, and engaging product and service videos. Taking charge of art direction, animations, editing, and filming supervision, my role was multifaceted.
Additionally, I contributed hands-on by capturing product shots, ensuring a cohesive visual narrative. This collaborative effort resulted in a comprehensive collection of multimedia assets, effectively conveying complex information while maintaining a visually compelling and cohesive representation of the brand's offerings.
Packaging
Packaging design + product photo shoot for the diagnostics unit
Events
Challenge
Joining Diagenode as a junior graphic designer marked my inaugural foray into the professional realm, transforming into an enriching journey of skill acquisition and personal growth. Beyond honing my desktop publishing skills, the experience extended into teamwork, cross-team collaboration, and a myriad of design insights. The role, while primarily design-focused, transcended traditional boundaries, thrusting me into diverse responsibilities—from logistics and conference coordination to video filming, interview speeches, and active participation in company events.
This multifaceted engagement broadened my understanding of the corporate world, offering a holistic view of the intricacies involved. The challenges were varied, yet each presented an opportunity for learning and adaptation. Navigating through different tasks not only enhanced my design proficiency but also cultivated a versatile skill set, contributing to the overall success and vibrancy of Diagenode's events and initiatives. The experience served as a stepping stone, laying the foundation for a deeper understanding of design and corporate dynamics, making it a truly invaluable and fruitful chapter in my professional journey.