GLO

Brand Identity

Glo

Medical Aesthetic

Inaugurating a new venture, GLO, a prominent player in medicine beauty in Malta, embarked on a strategic branding identity project. With a commitment to aligning with contemporary trends, the imperative was to establish a premium and feminine aesthetic reflective of their innovative offerings. The rebrand features a sophisticated logo, a chic color palette, and elegant typography to encapsulate their commitment to modernity. Grounded in the use of natural products, GLO's new identity not only positions them as trendsetters in the beauty market but also communicates a premium and nature-inspired ethos that resonates with the discerning consumer seeking a harmonious blend of effectiveness and elegance.

Concept

Research about the ambient and the mood of the brand

Thorough research delved into styles encompassing beauty, skin, natural product, and body. The result is a harmonious fusion, embodying our commitment to innovative, natural beauty solutions. GLO's branding captures the essence of personalized care and modern elegance for discerning clients.

Our team meticulously curated a mood board for GLO's medical beauty brand, exploring styles aligned with premium aesthetics and the core values of beauty, skin, natural product, and body. Through this research, diverse design elements were identified to encapsulate GLO's vision, ensuring a cohesive and visually compelling branding identity.

Research about different trendy design style

Development

Circle symbolizes body and security. We used its shapes to make complex shapes

with different alternative options

Nature-inspired shapes of the brand mark emphasize the body

The typography and color palette adds sophistication, embodying the essence of medical beauty.

Applications

Creating a brochure as a deliverable requested by the client.

Clients and one of the deliverables printed

Creating a mood board for the art direction as a deliverable requested by the client.